facebook linkedin twitter

Social Media Pros and Cons

Social Media Pros and Cons

As a technology, social media has been a revelation for individuals and businesses, alike. From a technology management perspective, it also has produced a lot of wasted man-hours over that time. Today, we will look at the pros and cons of social media for the small and medium-sized business, and how to get so the use of it is a net-positive position for your company.

Benefits
If a business owner was to sit and consider the beneficial characteristics of social media for their business it wouldn’t take long to ascertain that the main draw of the technology is that the people that buy the product or service (or would buy it) are on social media. No matter what type of advertising the organization has done up until now, having access to the people that would be interested in the offerings is a massive win. With over 50 percent of adults actively using multiple social media sites, any business has an opportunity to access their customer’s attention, a revelation for the modern business.

Another benefit for the use of social media is the nature of social media itself. Being able to understand what people like/dislike, products they will/won’t buy, and services they will/won’t subscribe to can help an organization alter their offerings to make them more attractive; or, at the very least, give marketers a strategy about how to go about presenting their offerings on social media.

Finally, while social media is free, per say, businesses that use it typically pay to advertise or promote the content they share. It gives any business the ability to target their marketing investments to touch the people that would most likely be interested in a product or service. This provides a litany of benefits including:

  • Knowledge about customers/prospects
  • Interaction with customers/prospects
  • Increased traffic to a company website or store
  • Increased sales leads (and therefore increased sales)
  • Promotion of a business’ authority
  • Promotion of a business’ willingness to help others
  • And many more

While this technology is largely divisive for individual, for the modern business using its benefits only serves to benefit the entire business.

Detriments
The use of social media is not all good for a business, however. While it does give the business a platform to interact with customers, customers are still people and some of them will frustrate marketers. What’s worse is that since social media is constantly evolving, it is not always easy to ascertain whether or not the practices in use are working until they do.

Another problem with social media is that tracking its ROI takes a lot of time. The idea is to be more accessible by the average customer, but since this theory only provides a business with marginal success most of the time, they have to be able to measure how well their social media investments are tracking. If a business lacks a concrete strategy in which to use the platform, it may see their return off their social media investments plummet, which often leads to social media neglect. With 92 percent of millennials expecting every business to have a Facebook presence, not having one can actually be a major problem.

Finally, the worst part of social media for any business is the cost they see in a loss of productivity. Over three-quarters of all SMB employees use social media. That is a massive number. If the average user spends 15-to-30 minutes a day looking at their social accounts, whether that be scrolling down their Facebook, Twitter, or Instagram walls, or watching a funny video on YouTube, they are costing their companies a lot of money. Furthermore, nearly one-third of U.S.-based SMBs have had to deal with malware propagated via social media.

Today, there are two schools of thought on the distraction. One is that since everyone uses social media, that some businesses have begun to give their staff social media breaks, where they are allowed to do what they have to do online. The other, and much more prevalent view is that using social sites on company time is akin to theft. From the employer's perspective, even if their employees only use social media for five minutes - that five minutes multiplied over 200+ working days per year is a whole lot of distraction. With more and more studies showing that it takes time after being distracted to get back focused again, that’s a lot of time and potential cost incurred by the company for something seemingly minor. If this theory is to be believed, then employees are costing companies thousands or even millions of dollars every year, by just being on social media.

How to Manage Social Media Use
Obviously, the people that manage and use your company’s social media need to have access to it. Since it is a big portion of these people’s jobs, and important to your business’ online success, blocking social media across the network isn’t an option. If you are one a business owner that believes that you are missing out on significant revenue as a result of your workers addiction to social media sites, you have options.

You can try and implement a soft ban, which entails not allowing these sites access on any company-owned device. This would still allow your staff to utilize their personal devices to use their social sites. This could reduce the amount of distraction on your team.

Another option would be to put a complete ban on social media (except for essential employees). While this would be the most effective at avoiding wasteful social media-related behavior, it could also backfire on you. Many of today’s workers don’t feel complete without access to their social accounts and would quickly become disgruntled if they had access to social media one day, and had it blocked the next. This strategy is one that may work best in a workplace that has a limited amount of workers, since you would probably be more apt to be involved in your company’s social media use.

Whichever strategy you choose, you will need technology that allows you to control website access. A content filtering solution allows IT administrators to whitelist and blacklist websites per user, giving any organization the ability to control what their staff can access and what they can’t. For more information about acquiring a content filtering solution, or any other software solution that can help your business be more profitable, contact Computerware today at (703) 821-8200.

E.U.’s GDPR Setting a Precedent for Data Privacy
Technology Basics: SSID
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Saturday, February 16, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Technology Best Practices Privacy Internet Cloud Business Computing Software Business Management Hackers Microsoft Data Workplace Tips Managed Service Provider Backup Productivity Hardware Business Email Network Security Saving Money Malware Hosted Solutions IT Services Efficiency IT Support Google Small Business Computer Quick Tips Smartphones Mobile Devices User Tips Innovation Gadgets Business Continuity Microsoft Office Disaster Recovery VoIP Android Network Social Media Mobile Office Data Backup Virtualization Collaboration Server Productivity Smartphone Mobile Device Management Communication Data Recovery Miscellaneous Ransomware Upgrade Windows 10 communications Tech Term Unified Threat Management Windows IT Support Holiday Passwords Remote Monitoring Operating System Facebook Vendor Management Apps Mobile Computing BYOD Remote Computing Cybersecurity Managed IT services Automation BDR Users Phishing WiFi Analytics Marketing The Internet of Things Mobile Device Firewall History Outsourced IT Apple Data Management Managed IT Services Alert Artificial Intelligence Browser Save Money App Internet of Things IT Consultant Big data Encryption Cloud Computing Bring Your Own Device Office Gmail Antivirus Spam Maintenance Bandwidth Printer Content Filtering Going Green Office 365 Health Budget Saving Time Help Desk Two-factor Authentication Wireless Technology Windows 10 Search Outlook Windows 8 Cybercrime Cost Management Virus Hiring/Firing Lithium-ion Battery Tech Support Best Practice Information Technology Managed IT Hard Drives Business Technology Computers VPN Phone System Travel Update Recovery Employer-Employee Relationship Training Access Control Hacking Money Healthcare Document Management IBM Blockchain Mobility Applications Augmented Reality PowerPoint Intranet Networking Managed Service Twitter Customer Service Legal Education Administration Regulations Website Government Risk Management SaaS Save Time Information Humor Law Enforcement Compliance It Management Data storage Proactive IT Hard Drive Running Cable Laptop Data Loss User Business Growth Social Engineering Scam Social Current Events Wireless Data Breach DDoS Project Management Digital Paperless Office Websites Sports Fax Server Disaster Computing Hosted Solution Avoiding Downtime End of Support Word Machine Learning Business Intelligence Robot Digital Payment Telephone Systems Router Downtime iPhone Securty Password Cortana Value Comparison Tablet Solid State Drive Hacker Excel Company Culture File Sharing Data Security Black Market Flexibility Computer Repair Patch Management Customer Relationship Management Google Maps Social Networking Cryptocurrency Programming Google Docs Politics Statistics Virtual Reality Experience Specifications Safety Emails Gaming Console Virtual Desktop Automobile Network Congestion Chromebook Redundancy Monitors Cleaning Conferencing User Error Webcam Office Tips Documents Co-managed IT Text Messaging Computing Infrastructure Hack Evernote Entertainment Heating/Cooling How To Streaming Media Download YouTube Private Cloud Storage Monitoring Unified Communications Settings Lifestyle Telephony Cooperation Net Neutrality Start Menu Tech Terms Retail Microchip Taxes Chrome Vendor Inbound Marketing Mobile Technology Management Software as a Service eWaste Distributed Denial of Service Uninterrupted Power Supply IT service Vulnerabilities Computer Accessories Pain Points Public Cloud Bitcoin Processors Trending Data Protection Bluetooth Identity Theft Mouse USB Presentation Screen Reader Customer Resource management Time Management Saving ZTime Freedom of Information Human Resources Voice over Internet Protocol Gamification Corporate Profile Organize Visible Light Communication Memory Application Fileless Malware In Internet of Things SharePoint Modem Piracy Upload IT consulting Proxy Server Smart Tech Distribution Point of Contact Assessment Term Motion Sickness Fiber-Optic Database Harddrive Tip of the week Electronic Medical Records Scalability HTML Google Calendar Debate Telephone System Touchscreen News CIO Messenger Recording Tracking Mobile Security VoIP GPS Advertising Digital Signature Flash Directions Analytic Consultation Staffing Google Wallet Rental Service SSID Meetings Software License Trends Recycling Webinar Knowledge Windows XP Teamwork Dark Web Multi-Factor Security Cost External Harddrive Processing Web Server Fraud Tactics Virtual Assistant Displays Health IT Cabling Devices Product Reviews Technology Tips Society Read Thin CLient Fake News Micrsooft PDF Books Workers UTM Content 3D Audit Ebay Wi-Fi Managed IT Service Administrator Smart Phones Data Warehousing Drones Supercomputer IT Plan Enterprise Resource Planning Best Available Keyboard Bookmark Legislation Error Domains Google Play email scam Addiction Device Management Emergency Hard Drive Disposal Worker Accountants A.I. Access Content Management Best Practives Leadership Microsoft Excel Reading Samsung Multi-factor Authentication Business Managemenet Adminstration Computer Care Pirating Information Permissions Language Public Speaking Processor Google Drive Windows Server 2008 Medical IT Employer Employee Relationship Migration Connected Devices Shortcut Browsers G Suite Wireless Headphones Telephone Music Troubleshooting Hacks Security Cameras Physical Security Network Management online Currency Vulnerability switches Writing Entrepreneur User Tip Licensing Equifax Fleet Tracking Spyware Microserver Mobile Payment Upgrades Environment Relocation Tablets Device security MSP Electricity Printing HIPAA Banking Navigation Botnet Social Network Get More Done Windows 7 Electronic Payment Professional Services Desktop Finance LinkedIn LiFi Competition Data Analysis Sync Nanotechnology Business Owner Notifications GDPR CCTV Business Cards Service Level Agreement Printer Server Upselling Startup Asset Tracking cache Turn Key Television Computer Malfunction Unified Threat Management Backup and Disaster Recovery Archive Trojan Deep Learning Reliable Computing Username Skype WannaCry Downloads Video Surveillance Work/Life Balance IP Address Business Metrics Tech 3D Printing CrashOverride Managing Stress Regulation Capital Productuvuty Printers

toner1