facebook linkedin twitter

Could Your Business Benefit from E-Commerce?

Could Your Business Benefit from E-Commerce?

Commerce has been fully embraced by the Internet, with online stores slowly phasing out many brick-and-mortar establishments. While you may not be in too much danger, depending on what you offer, you may also have the opportunity to leverage this trend in your favor. Below, we’ve outlined a few factors to help you decide if e-commerce is the right fit for you.

Can My Product/Service Be Sold Online?
Let’s face it - if what you have to offer isn’t something that someone would be likely to purchase online, you may have to get a little bit creative. After all, it makes sense to purchase goods online, but a service can sometimes seem a little out-of-place on an order form. However, if approached with the right mindset, a service-based business can easily offer things online while simultaneously benefitting their marketing efforts.

Instead of selling your services themselves, you can sell the kinds of things that support and encourage confidence in your services. Maybe you sell training sessions to help teach your clientele how to better use their solutions, or you offer premium content on your website for a nominal fee, like whitepapers and other useful materials. If you plan to follow this route, you need to make sure that your premium content adds additional value as compared to what the rest of your website’s content offers.

Of course, you could include an order form for your services on your website… but if your services are priced based on scale, this could easily complicate things. In such cases, it is probably a better call to skip the order form and replace it with a call-to-action that recommends your inquisitive visitor to reach out directly and discuss their needs.

Would It Make More Sense to Leverage an Established Marketplace?
You may have also considered turning to a marketplace that already exists, like eBay or Amazon, to offer your products and services. This may make more sense for a business new to e-commerce to try, rather than adding a storefront to their website. While there is a fee associated with selling through one of these outlets, they have some significant advantages that may be worth it to you.

Naturally, these established marketplaces will have considerable credit built up where search engine optimization is concerned, as well as some serious audience recognition to present trustworthiness. Additionally, platforms like eBay or Amazon will not require any real maintenance from you, while a marketplace on your own website will need some tuning up every now and again.

What Would It Cost?
Like we said, there will be fees involved with using a well-known marketplace, but that doesn’t mean you’d necessarily be off the hook if you handled it yourself. On top of the cost of maintaining a website, you may have to pay a few additional fees as well. Some municipalities will charge businesses registration and licensing fees to operate an online store, and you’ll want to drive traffic to the store with some marketing efforts, as well.

Furthermore, what will shipping your products cost, and how will potential returns influence that? “Free shipping” is growing to be an expected benefit to shopping online, which means that the shipping costs are on your shoulders. Whether you try to absorb these costs, or account for them as you price your products will be up to you. On top of all this, you also have to consider if the products you are shipping will need any particular care to keep them safe, which translates into higher shipping costs. Returns are just as challenging, as their costs can greatly stunt profit margins, and customers will pay attention to whether or not you charge for returns.

Does Your POS System Help?
Many modern point-of-sale systems have some sort of online storefront management included. If yours doesn’t, you may want to consider upgrading to one that does. Either way, you’ll want to make sure that you keep it updated with security patches and other defenses to keep it protected, just as you should with any device on your network.

Computerware can help you modernize your POS system, or any of your business technology, to help bring your business a better chance of success! Reach out to us at (703) 821-8200 to discuss what we can do to help.

Your Employees Are Your Biggest Cybersecurity Risk
Tip of the Week: How to Speed Up a Computer
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, November 13, 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Technology Best Practices Privacy Internet Cloud Business Management Software Business Computing Hackers Microsoft Managed Service Provider Backup Workplace Tips Productivity Data Hardware Business Saving Money Email Malware Network Security IT Services Efficiency IT Support Hosted Solutions Google Small Business Computer Smartphones User Tips Mobile Devices Quick Tips Gadgets Business Continuity Disaster Recovery Innovation Microsoft Office Mobile Office Virtualization Network Android Social Media Server VoIP Mobile Device Management Miscellaneous Data Backup Smartphone Collaboration Communication Upgrade Ransomware Windows 10 Tech Term Data Recovery IT Support Unified Threat Management Windows Passwords Productivity Operating System Remote Monitoring Vendor Management Managed IT services Holiday BYOD Remote Computing Mobile Computing communications Apps Facebook Cybersecurity BDR WiFi Analytics Marketing Users The Internet of Things Mobile Device Firewall Phishing Automation History Apple Data Management Alert Outsourced IT Managed IT Services Internet of Things IT Consultant Artificial Intelligence Browser App Big data Save Money Encryption Bring Your Own Device Antivirus Office Gmail Maintenance Content Filtering Spam Health Going Green Bandwidth Cost Management Hiring/Firing Managed IT Hard Drives Office 365 Help Desk Wireless Technology Windows 8 Budget Outlook Two-factor Authentication Search Printer Tech Support Virus Cybercrime Lithium-ion Battery Best Practice Information Technology Hacking IBM Phone System Document Management Saving Time Computers VPN Training Travel Update Recovery Business Technology Employer-Employee Relationship Cloud Computing Money Windows 10 Compliance Proactive IT Data storage Running Cable Administration Intranet Customer Service Legal Access Control Networking Education Humor Regulations It Management Website Risk Management Government Hard Drive SaaS Save Time Law Enforcement Comparison Tablet Data Breach Hacker Solid State Drive Customer Relationship Management Current Events Company Culture Project Management Computer Repair Augmented Reality PowerPoint Websites Black Market Social Networking Flexibility Machine Learning Applications Telephone Systems Laptop User Managed Service Business Growth Twitter Fax Server Wireless DDoS File Sharing Paperless Office Avoiding Downtime Data Security Sports Google Maps iPhone Patch Management Blockchain Disaster Business Intelligence Mobility Computing Information Hosted Solution Social Engineering Digital Payment Data Loss Word End of Support Robot Downtime Excel Password Securty Cortana Healthcare How To Download Trending Vendor Private Cloud Bluetooth Mouse Co-managed IT Processors User Error Digital Telephony Gaming Console USB Presentation Cryptocurrency Microchip Statistics Taxes Start Menu Tech Terms Programming Distributed Denial of Service Webcam Google Docs Network Congestion Text Messaging Mobile Technology Software as a Service Specifications Experience Safety Lifestyle Virtual Desktop Cleaning Conferencing Uninterrupted Power Supply Social Monitors Public Cloud Documents Office Tips Streaming Media Bitcoin Entertainment Heating/Cooling Identity Theft Storage Monitoring Data Protection YouTube Inbound Marketing Unified Communications Settings Net Neutrality Virtual Reality Chrome Politics Retail Emails Pain Points Management Automobile Chromebook Scam eWaste Router Computing Infrastructure Computer Accessories Hack Redundancy Vulnerabilities Value IT service Device security MSP Touchscreen News Troubleshooting Music Rental Service Meetings Upselling VoIP Entrepreneur switches Bookmark Writing Consultation Evernote HIPAA Web Server LinkedIn Nanotechnology Social Network Knowledge Environment Upgrades Cabling Video Surveillance Desktop Finance Processor Wi-Fi Administrator Saving ZTime Startup Asset Tracking Virtual Assistant Electronic Payment Books Workers Business Cards Service Level Agreement Technology Tips Competition LiFi Webinar Username Fake News Business Owner Supercomputer Skype Unified Threat Management Backup and Disaster Recovery Audit Browsers Archive Data Warehousing IP Address Work/Life Balance Harddrive Screen Reader Customer Resource management User Tip Deep Learning Worker Debate Gamification Application Visible Light Communication Memory Smart Tech Distribution Emergency Hard Drive Disposal Human Resources Reading Point of Contact Samsung GPS Piracy Upload Access External Harddrive HTML Microsoft Excel Employer Employee Relationship Fiber-Optic Database Computer Care IT consulting Data Analysis G Suite Mobile Security Google Drive Windows Server 2008 Hacks Physical Security Telephone System Licensing Digital Signature Advertising Flash Banking Recycling Botnet Thin CLient Multi-Factor Security Cost Vulnerability CIO Relocation Tablets Analytic 3D Ebay Software License Best Practives Trends Spyware Mobile Payment Sync Smart Phones Devices Staffing Google Wallet Product Reviews Fraud Tactics Electricity Printing Teamwork Windows XP Fileless Malware UTM Content Windows 7 Society Notifications CCTV Microserver Proxy Server Displays Read Television Business Metrics Computer Malfunction Leadership Legislation Error PDF Electronic Medical Records Micrsooft Reliable Computing Adminstration Pirating Information IT Plan Enterprise Resource Planning cache Device Management In Internet of Things Accountants A.I. Drones email scam Get More Done Addiction WannaCry Downloads Best Available Keyboard Directions Multi-factor Authentication Printer Server Time Management Freedom of Information Domains Business Managemenet Turn Key Corporate Profile Dark Web Content Management Assessment SharePoint Public Speaking Permissions Language Motion Sickness Wireless Headphones Telephone Health IT Scalability Migration Trojan Connected Devices online Currency Equifax Organize Fleet Tracking Tip of the week Messenger Tracking Network Management Google Calendar Shortcut Capital Navigation Productuvuty 3D Printing Managing Stress Printers Regulation CrashOverride Managed IT Service

toner1